The twitter verse has a measure of success, the follower. Having a lot of followers means you are awesome! 50k followers means that there is a small city worth of people who hang on your every word and retweet your brilliant brainerisms (or Brianisms if you retweet your buddy Brian a lot). However, despite the overwhelming number of people receiving your twitter feed, you’re maybe lucky if one person favorites a post, and that person found it through a hashtag. That’s why I don’t follow people merely on the fact that they follow me.
What really matters in the social networking world are engaged followers. If person with 50k followers is following 50k people themselves, what are the chances that they’ll see one tweet among the thousands posted that day by their daily deluge of followers? A new follower means more when they followed you because they wanted to read your tweets rather than a numbers padding exchange.
I always seem to get new followers who follow many people themselves. They always unfollow me after a couple days when I don’t follow them back. Having high social networking numbers doesn’t mean anything if most of the people aren’t reading my tweets anyway. I’d rather have twenty people who are engaged, than 5,000 who also follow 5,000.
The secret behind growing your twitter feed with active people is pretty simple, engage your followers. Make sure you stop by their twitter feed to say hi, strike up a conversation, retweet something you enjoy, and most of all, don’t expect anything in return. An retweet pile of unengaged followers does nothing for you. However, a retweet because you think your followers may actually enjoy the material, that’s the key to interaction.
So follow me if you wish, but keep in mind I ain’t no folla back girl.